Comments on: The nature of new groups http://lizziejackson.com/2007/08/15/the-royal-society-of-arts/ Research, consultancy and training on digital social life Thu, 24 Jul 2008 09:54:40 +0000 http://wordpress.org/?v=MU By: lizziejackson http://lizziejackson.com/2007/08/15/the-royal-society-of-arts/#comment-10 lizziejackson Fri, 17 Aug 2007 00:05:21 +0000 http://lizziejackson.com/2007/08/15/the-royal-society-of-arts/#comment-10 Hi James, I agree with you - that lurkers are just as loyal as performers. I don't think service providers and site builders do enough 'fairground barkering' as I call it, calling out to lurkers and making them feel included. Thanks for the reference...I'll take a look! Lizzie Hi James,

I agree with you - that lurkers are just as loyal as performers. I don’t think service providers and site builders do enough ‘fairground barkering’ as I call it, calling out to lurkers and making them feel included.

Thanks for the reference…I’ll take a look!

Lizzie

]]> By: James Hickie http://lizziejackson.com/2007/08/15/the-royal-society-of-arts/#comment-9 James Hickie Thu, 16 Aug 2007 14:16:57 +0000 http://lizziejackson.com/2007/08/15/the-royal-society-of-arts/#comment-9 Interestingly, Rong-An Shang et al did some research on brand loyalty of participants in the Apple computer virtual community, and they found that lurkers in this community developed greater brand loyalty to Apple than those who actively posted. This seems a finding that it would be useful to research further, to either confirm or deny their findings. I don't know if anyone is aware of similar research findings already produced? Reference: Rong-An Shang, Yu-Chen Chen and Hsueh-Jung Liao (2006) 'The value of participation in virtual consumer communities on brand loyalty', Internet Research, 16(4), p398-418. Interestingly, Rong-An Shang et al did some research on brand loyalty of participants in the Apple computer virtual community, and they found that lurkers in this community developed greater brand loyalty to Apple than those who actively posted. This seems a finding that it would be useful to research further, to either confirm or deny their findings. I don’t know if anyone is aware of similar research findings already produced?

Reference: Rong-An Shang, Yu-Chen Chen and Hsueh-Jung Liao (2006) ‘The value of participation in virtual consumer communities on brand loyalty’, Internet Research, 16(4), p398-418.

]]> By: John Dodds http://lizziejackson.com/2007/08/15/the-royal-society-of-arts/#comment-7 John Dodds Wed, 15 Aug 2007 09:22:33 +0000 http://lizziejackson.com/2007/08/15/the-royal-society-of-arts/#comment-7 I think the 90/9/1 rule tends to be pretty good - 90% of people lurk and never comment/act, 9% comment once or occassionally while 1% are very active. I think the 90/9/1 rule tends to be pretty good - 90% of people lurk and never comment/act, 9% comment once or occassionally while 1% are very active.

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